Amazon Prime Day in 2023 has been a much better showing than last year, considering that there are actually iPhones in stock on the website, and some of them actually have a discount.
We're tracking all of the best iPhone deals, but in all honesty, the pickings remain slim. The best way to save on an iPhone with Amazon is actually to buy renewed. Otherwise, the best deals often come with carrier subscriptions that you have to sign up for in order to get the best price. Nonetheless, we have found some worth taking a look at, especially in the UK where discounts are generous this year.
Here are all the iPhone deals live on day two of Prime Day.
Editor's top picks
UK Prime Day iPhone deals - up to 15% off
- Apple iPhone 14 Pro Max (128 GB) -
£1199£1006 at Amazon
- Apple iPhone 14 Pro (256 GB) -
£1209£1015 at Amazon
- Apple iPhone 14 Pro Max (256 GB) -
£1309£1110 at Amazon
- Apple iPhone 14 Pro Max (512 GB) -
£1529£1382 at Amazon
- Apple iPhone 14 Pro (1 TB) -
£1649£1505 at Amazon
- Apple iPhone 14 Pro Max (1 TB) -
£1749£1600 at Amazon
US Prime Day iPhone deals
- iPhone 14 Pro $1225 at Amazon
- iPhone 14 $694 at Amazon
- iPhone 13 Pro Max $923 at Amazon
- iPhone 13 Pro $999 at Amazon
- iPhone 13 $712 at Amazon | Apple $699 | Best Buy $655
- iPhone 13 mini $714 at Amazon | Best Buy $555
- iPhone SE $429 at Amazon | Best Buy $404
- iPhone 12 $589 at Amazon | Apple $599| Best Buy $555
- iPhone 12 mini $566 at Amazon | Best Buy $449 (preowned)
- Get up to $10 more with every $50 gift card purchase
Prime Day is here and it's spectacular! So if you're looking for a good iPhone deal there are plenty of options out there. You're likely to find better deals on other Apple products though, so if you want a new pair of AirPods, an iPad, or a Mac check out our best Apple Prime Day deals.
Amazon Prime iPhone 14 deals
Amazon has a number of iPhone 14 handsets up for sale at a discount for its Amazon Prime Day event. But! Amazon rarely sells Apple's latest handsets brand new. Instead, it's offering 'renewed' — e.g, second-hand — models at a discount.
That's not necessarily a bad thing — you'll get Amazon's returns guarantee should anything be wrong. But note that part of the discount here is a result of the handsets not being box-fresh new.
iPhone 14 (Midnight, Renewed) |
$799 $694 at Amazon
You can save more than $100 on the latest iPhone 14 models in Midnight shades with 128GB storage if you're happy to take on a second-hand handset. Amazon's return policy makes it easy to get your money back within 90 days of purchase should you have any problems. Unlocked, you can pair it with any carrier.
iPhone 14 (Starlight, Renewed) |
$799 $694 at Amazon
Looking for a lighter shade? iPhone 14 in Starlight white is also available at over a $100 discount against RRP over at Amazon right now — but again note that this is for a refreshed, second-hand device. It's unlocked, letting you choose whichever network you want.
iPhone 14 (Blue, Renewed) |
$799 $694 at Amazon
For a few extra dollars, you can get a renewed iPhone 14 in blue as part of the Amazon Prime Day sales. Again, it's a second-hand device, but represents more than $100 off Apple's usual asking price, and isn't tied to any specific network.
Amazon Prime iPhone 14 Pro deals
It's slim pickings when it comes to iPhone 14 Pro deals for Amazon Prime Day — and as with the standard iPhone 14 models, you're only going to be able to get a renewed, second-hand handset. But if you're OK with a refreshed device, you can make a saving of a few bucks with Amazon's offers. Below is the only deal on an iPhone 14 Pro we'd currently recommend from Amazon:
iPhone 14 Pro (Black, Renewed) |
$1299 $1225 at Amazon
Make a saving of about $75 by picking up a second-hand iPhone 14 Pro from Amazon's Prime Day sale. This is for the 512GB storage model, hence the higher asking price, so plenty of room for photos and videos and apps and games. It's unlocked too, so you're not tied to a specific carrier.
Price check: Apple $1299
Amazon Prime iPhone 13 Pro deals
Amazon Prime iPhone 13 deals
Amazon Prime iPhone mini deals
The iPhone 13 mini offers all the great features of the iPhone 13 in its full-size guise, but with dimensions better suited for smaller pockets and smaller hands. Right now, Amazon's deals aren't too appealing — this pink model on a contract offer is the best we've seen at the moment. But the direct deal link from Best Buy below offers a good saving on RRP at $555.
iPhone 12 mini | $566 at Amazon
If you're happy to stick with an older iPhone, and at a smaller screen size, the iPhone 12 mini is still an excellent phone. Amazon actually has a reasonable price on this one right now, and is well worth a look if you can't stump the cash for the iPhone 13 mini. The direct deal link from Best Buy below offers a decent saving at $419, but note that's on a pre-owned model.
Price check: | Best Buy $419 (pre-owned)
Amazon Prime iPhone SE deals
iPhone SE | $429 at Amazon
The iPhone SE is the cheapest, most budget iPhone – it’s still a solid little phone, however, so it’s well worth the investment. There are currently no deals on the iPhone SE on Amazon. You'll currently get a better price at Best Buy — $404.
Amazon Prime iPhone 12 deals
About Amazon Prime Day
What is Amazon Prime Day?
Prime Day is a sale that Amazon puts on for a few days in the summer, reducing the prices of thousands of different products. We keep our eyes out for Apple tech, of course, but there are always some great deals to be had on other products, such as headphones, mice, keyboards, and other accessories too. Sometimes those reductions bring prices we haven’t seen yet, and won’t see for some time after – it’s a big deal.
Do I need an Amazon Prime account for Prime Day?
Yes, you’ll need an Amazon Prime account in order to take part in Amazon Prime Day. Thankfully, you can get a free trial for 30 days so that you can get in on the deals. There are also some deals that are for everyone, even those that don’t have Prime accounts – the best deals, however, are reserved for members only.
When is Amazon Prime Day?
Prime Day 2023 has an official date: 11-12 July. There was even a second Prime Day later last year, which Amazon called the ‘Prime Early Access Sale’ - although we don’t know fit this will happen again this year.
Do iPhones get discounted on Prime Day?
In 2022, Amazon didn't offer any savings on the iPhone during Prime Day, pulling all of its iPhone stock the day before the official sale. This year, there are a few options but nothing groundbreaking. Regardless, other retailers move to compete with Amazon's aggressive sale at the same time, and we've had luck finding iPhone deals elsewhere in parallel sales to Amazon's offering.
Why does Amazon not have the iPhone 14 beyond second hand models??
Amazon does offer some models of the iPhone 14, but only through its renewed store. You can't currently buy a new iPhone 14 or iPhone 14 Pro.
What Apple products are in the Prime Day sale?
Every product Apple makes bar the iPhone is seeing good discounts in the Prime Day sale, that includes the iPad, MacBook, Apple Watch, and AirPods.
What is an Amazon Premium Renewed iPhone?
An Amazon Premium Renewed iPhone offers a "like-new" experience, with branded packaging, a one-year warranty, and a battery with at least 90% of its life still left.
What is an Amazon Renewed iPhone?
An Amazon Renewed iPhone comes with a battery of more than 80% capacity and has been professionally tested, cleaned, and inspected. It has a 90-day warranty, no scratches on the screen, and none on the body visible from more than 12 inches away.
When does Prime Day end?
Prime Day ends at midnight local time on July 12. That means you've got the whole of today left to grab a fantastic deal.
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As the Buying Guides and Deals writer for iMore, Tammy puts over a decade of experience in finding the best prices of Apple products to work, helping you save money on the equipment that you want. An audiophile at heart, she loves all things audio and visual, but you’ll also find her drooling over the latest Macs and MacBooks. With a Masters in screenwriting, Tammy likes to spend her free time writing feature-length and TV screenplays or driving digital cars around virtual circuits, to varying degrees of success. Just don't ask her about AirPods Max - you probably won't like her answer.